05 10 / 2013
30 9 / 2013
26 9 / 2013
[DiCanio] fascinates us because, beyond the broad outlines of a controversial, unbalanced figure, we don’t have a clue what to make of him.
And that difficulty throws a strange light on one of the prevailing tendencies of Tumblr-era sports fandom, which is that, a lot of the time, maybe most of the time, we treat athletes as fictional characters.
We turn [Balotelli’s] personality into an extension of the game itself — it becomes a consumer product we feel entitled to enjoy. Which is weird, morally, even if we’ve been tacitly encouraged to reach this point by years of marketing efforts to sell sports by selling a fantastically constructed and mediated emotional engagement with sports stars."
As Romanista, I naturally despise DiCanio, but this is great. In a few sentences, he describes what makes me so tremendously uneasy about women’s soccer fans these past few years.